MRV Outcomes Dashboard
2025
Climate tech
Strategy
Dashboard
Evolving an underwhelming outcomes deliverable into a trusted, strategic dashboard experience, contributing to $1.7M in revenue retained.
Irene L - Design; Vivian D - Product; Lionel H - Eng Manager; Madeline O - Eng Lead; Phoebe C, Nan W - Fullstack Eng
Context
What is MRV?
Regrow’s core offering — its Measurement, Reporting, and Verification (MRV) program — enables agribusinesses to track and report GHG emissions at the farm field level.
Each program runs for 1.5 years, engaging dozens of Regrow and agribusiness collaborators, plus 2–5 hours of data entry from every farmer, often numbering in the dozens to hundreds per program.
In Enrollment, Regrow and agribusiness teams onboard farmers, capture 3–5 years of historical data, and review fields for eligibility. In Measurement, farmers enter current-year data. In Outcomes, Regrow’s science team models the results and delivers emissions metrics.
Challenge
Approach
This was the right time to invest in a solution
Having wrapped up a huge data infrastructure overhaul, the MRV product and engineering org faced with the ever-challenging question: what do we build now?
To answer this question we looked at three variables: the market; business value; and technical complexity.
Solution
Science-backed, customer-defined
In just one month — a record speed for dashboards at Regrow — we shipped a customer-facing MRV Outcomes feature that surfaced the insights and visualizations customers valued most, ensuring that we distinguished between reporting-ready metrics, as defined by our science team, and those included for customers’ convenience.
Reused modular components
Leveraging existing dashboard components cut frontend effort, streamlined tiles, and ensured a seamless experience for customers navigating between multiple Regrow products.
Practice adoption metrics, previously unavailable for inventory programs, were now available for all customers.
Progressive Disclosure Of Technical details
Outcomes
$1.7M in Revenue Retained
By addressing a critical pain point, we protected $1.7M in contracts from customers who might otherwise have churned.
Strengthening the Platform Play
By integrating MRV outcomes with corporate inventory tools, we delivered the seamless data flow CPG customers had come to expect. This reduces data proliferation from multiple MRV providers and positions Regrow as the one-stop shop for regenerative agriculture metrics.